Wednesday, March 12, 2014

The Japanese Customer - Export to Japan

Export to Japan? About the Japanese Customer.

1. T2 - Topic and Target
2. Get to the point.

3. What’s in it for you?

1. T2 - Topic and Target

Having lived here for 13 years and often marveled at the uniqueness of Japan, I often wondered why there was a lack of so many brands that were common in Canada and the USA. Did they not have the budget or wherewithal to enter and compete in Japan?

For sure the bureaucracy, tariffs and restrictions play a part, however there are quite a few brands that have made it into Japan and have succeeded quite well.

apple, Nike, Starbucks

2. Get to the point.

For us the defining reason for brand success in Japan is to:

1) have a product that has high quality
2) understand Japanese expectations

The two are obviously mutually inclusive.

Having a product with high quality speaks to the Japanese. There is a strong emphasis within the Japanese educational system and within the working environment that when you present something, it must be as close to perfection as possible. This is absolutely expected and anything short of this is quickly dismissed. Even special events at Elementary schools are rehearsed and planned extensively. In business, with manufactured goods all you need to hear is the brand names Toyota or Honda. There is absolute dedication to preparing and delivering the best.

This attitude to success lead them to incredible growth in the post WWII era. Sure Japan has its weaknesses but quality manufacturing and thoughtfulness are not two of them.

3. What’s in it for you?

Our partner, Mr. Yoshiro Kawabe says when asked about what international producers should think about:

‘Japanese require a lot of information, Japanese people are wary of international people and they need a lot of information, why now? why do you want to come to Japan? Japanese are very sophisticated customer, it is kind of Japanese culture, Japanese like products with long history but if you have new product or service that is new and unique you could become very successful, that is if you have have to test marketing and maybe be ready to change your product’

So if you are considering entering the Japanese market, you need to have a quality product or service which fits the Japanese consumer expectations. You need to do your homework.

You can find me at

Northern Lights - Rising Sun       
twitter@ rockyjapan                  
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twitter@ marude_INTL

Monday, March 10, 2014

Edmonton - Are You Interested in Japan?

1. Is This for You?
Edmonton and area businesses interested in Japan and/or Southeast Asia.

Is this for you?
Are you a manufacturer or service provider interested in selling in Japan and southeast Asia?

2. Get to the point!
I will be coming to Edmonton from March 26 to April 5. I am looking for Edmonton and area companies who are interested in launching their businesses in Japan or southeast asia. I can help you with Japan market research, branding, website development and sales support. I have 13 years experience in Japan and have many contacts in a wide array of business areas that may be interested in your business.

Japan Market:

Population: 127.6 Million
Tokyo: 37,555,000 CMA
Osaka: 17,234,000 CMA
Nagoya: 10,238,000 CMA

(Central Metropolitan Areas, 2014 Estimate)

GDP per capita: $46,720 (USD, 2012)

Looking for:
Original or high quality products or services that would appeal to the Japanese market and/or southeast Asia.

I will be in Edmonton from March 26 - April 5 and can meet you to explain in person more about how I can help you.

3. What’s in it for you?
Do you have an interesting product that would appeal to the Japanese market? Don’t know if it would appeal? I can find out for you. I can help you get established, by actively pursuing distributors, setting up meetings and advising you on cross cultural issues and providing language assistance. First, all you need to do is meet with me.

I am working with Lanchester Management, we are launching a new business and while we wait for the final English website to be completed, you can see our current site (only in Japanese, we currently help Japanese companies export).

Northern Lights - Rising Sun       
twitter@ rockyjapan                  
maru-de agency               
facebook maru-de agency  
twitter@ marude_INTL

Friday, March 7, 2014

Assistant Director at Incentive Travel Exhibitions


We are seeking a localized assistant Director and Reception Companion(s) for the following trade shows:

Assistant Director / Reception Companion
・IMEX America 2014 (America’s Worldwide Exhibition for Incentive Travel, Meeting and Events) 2014/10/14-16 Las Vegas, USA

・EIBTM 2014 (The European Incentive and Business Travel & Meetings Exhibition)2014/11/18-20 Spain Barcelona

・AIME 2015 (The Asia-Pacific Incentives and Meetings Expo)  2015 / (undecided), Melbourne, Australia

About the Assistant Director / reception companion
(1) Event Assistant Director  - 1 person
· Male, Bilingual
· Language: English and Japanese
• Details:  Instructions for the director to be dispatched from Japan to manage the reception, booth set up and operations and any other tasks to be decided.
· 8:00-18 :00 working hours.  Event Dates plus 2 days of preparation

(2) Accept Companion  4 persons
· Female, Bilingual
· Language: English and Japanese - Bilingual
Japanese language is not absolutely necessary but preferred
• Details: Will be receiving visitors at the booth. Managing beverage and snack service.
· 8:00-18 :00 working hours. Preparation day and Event Date
※ Provided: travel expenses, lunch, uniforms.
※ Accepted companion, please give priority to language skills over appearance.

Northern Lights - Rising Sun     
twitter@ rockyjapan            

maru-de agency
twitter@ marude_INTL